Organized Interiors Custom Trade Show Display - www.organizedinteriors.ca
Organized Interiors approached Print Design Store with the task of designing a custom display for use at Canada’s largest contemporary design fair, the Interior Design Show (IDS12). The concept had to be modern, eye-catching, interactive and engaging. A media centre was built into the display to attract show-goers with a video presentation created by Print Design Store specifically for IDS12. The main wall of the booth featured a large video monitor and convenient QR Code graphic for participation in a web-based contest using a mobile device. A brochure rack was also developed as a part of the display unit, loaded with printed takeaway material, including a handy bookmark further promoting the web-based ‘Scan & Win’ contest.
Custom Display Booth
The show booth was designed using the client’s corporate colours to create an inviting atmosphere. The background wallpaper was designed to showcase the areas in which client products and services could be used. Additional area was used to attract show visitors with a large QR Code graphic for an interactive ‘Scan & Win’ promotion via mobile phone.
Media Centre
As a part of the strategy to attract potential clients, a media centre was seamlessly built into the booth featuring a large, easy to view, flat panel video monitor. A custom video presentation was created by Print Design Store to showcase the products and services of Organized Interiors.
Brochure Rack
To take advantage of the opportunity to give potential clients more information, a custom brochure rack was created for show-goers to freely access additional info as needed.
Promotional Bookmark
As part of the ‘Scan & Win’ promotion, bookmarks were created for potential clients to participate in the contest at a more convenient time. The bookmark also featured a QR Code scan area for use with mobile devices.
